What Makes a Great Real Estate Agent? Key Traits to Look For

Whether you’re buying your first home, selling an investment property, or relocating across the country, working with the right real estate agent can make or break your experience. A great real estate agent doesn’t just unlock doors—they guide you through every step of the process with professionalism, insight, and care.

So what exactly sets a great real estate agent apart from the rest? Below are the key traits to look for when choosing the professional who will represent your interests in one of the most important transactions of your life.

1. Strong Communication Skills

Real estate transactions involve a lot of moving parts. A great agent keeps you informed, answers your questions clearly, and explains complex terms in simple language. Whether it’s by phone, text, or email, their communication style should match your preferences—and you should never feel left in the dark.

Tip: Look for agents who are responsive during your initial outreach. Quick, clear communication from the start is a good indicator of what you can expect throughout the process.

2. In-Depth Local Market Knowledge

An exceptional real estate agent understands more than just home prices. They have intimate knowledge of neighborhoods, school districts, zoning regulations, local amenities, and upcoming developments. Their advice should help you understand the nuances of your specific market so you can make confident decisions.

Why it matters: A well-informed agent can help buyers identify the best value or help sellers price their home competitively—reducing time on the market and increasing your return.

3. Honesty and Integrity

You want someone who tells you the truth—not just what you want to hear. Great agents prioritize transparency, even when it means delivering tough news. Whether it’s identifying flaws in a home or advising against an overpriced offer, their honesty builds long-term trust.

Check for: Membership in professional organizations like the National Association of Realtors (NAR), which holds members to a strict Code of Ethics.

4. Negotiation Expertise

Buying or selling a home often comes down to negotiation. A great agent knows how to strike deals that protect your interests while moving the transaction forward. They understand when to push, when to compromise, and how to leverage market data to strengthen your position.

Examples of negotiation strengths:

• Securing a better price or terms

• Requesting necessary repairs

• Managing contingencies and timelines

5. Attention to Detail

From paperwork to property disclosures, the real estate process involves many legal and financial details. A great agent is meticulous and organized, ensuring that every contract, deadline, and document is completed correctly.

Why it matters: Small mistakes can lead to big issues—missed deadlines, contract voids, or even legal liability.

6. Proactive Problem Solving

Real estate deals rarely go exactly as planned. Whether it’s a last-minute inspection issue or a financing delay, your agent should be someone who anticipates problems and solves them calmly. Great agents are solution-oriented and resourceful, with the network and knowledge to overcome setbacks.

7. Client-Focused Approach

Great agents put your needs before their commission. They listen to your goals and make your priorities their own. If you feel rushed, pressured, or unheard, that’s a red flag. The best agents act as trusted advisors—not salespeople.

Good agents will:

• Respect your budget

• Be patient with your timeline

• Provide honest feedback, even if it costs them a sale

8. Strong Marketing Skills (for Sellers)

If you’re selling a home, look for agents who use professional photography, virtual tours, targeted social media, and online listings to showcase your property. Great agents know how to craft compelling marketing campaigns that attract qualified buyers quickly.

9. Solid Track Record and Reviews

Experience matters—but so does consistency. Ask for references, read online reviews, and look at their recent sales history. Great agents are proud to share success stories and can provide testimonials from happy clients.

Tip: Look for agents who consistently handle transactions similar to your own, whether it’s luxury condos, rural properties, or starter homes.

10. Commitment and Availability

The real estate market moves fast. A great agent is committed to your transaction and available when needed—especially in competitive markets where timing is critical. While they may juggle multiple clients, you should always feel like a priority.

Choosing a real estate agent isn’t just about credentials—it’s about finding someone you can trust, communicate with, and rely on from start to finish. The best agents combine market expertise with emotional intelligence, helping you navigate the biggest financial decisions of your life with confidence and peace of mind.

Whether buying or selling, take the time to interview multiple candidates, ask pointed questions, and trust your instincts. A great real estate agent is more than a facilitator—they’re a strategic partner in achieving your homeownership goals.